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Your clients are as important to us as they are to you.

From day one, it's always been about the investor.

Schwab was founded on the idea that our clients are at the heart of everything we do. We put this idea into action by constantly evolving our products and services to meet the needs of investors. Our client-first philosophy is the foundation of our business and will serve as the foundation for yours as a Schwab franchise owner.


We continue to disrupt the industry on behalf of investors.

We understand that investing can be complex, so we develop products and services to make investing more accessible to investors at every point in their financial journey. That includes driving down costs, being clear and transparent about our pricing, and backing our commitment to client satisfaction with a guarantee.1

Clients have access to a range of modern wealth management solutions.

We've created a wide range of products and services to help meet the evolving needs, objectives, and preferences of all clients. And we've added tools and insights to empower investors to plan and make informed decisions about their investments and their financial future.

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We provide multiple options for planning and investing.

You won't find a one-size-fits-all approach here. We let investors work with us how they want, whether that means personalized guidance from an investment advisor, automated investing, or self-directed trading.

Graphical representation of an investment portfolio that includes commodities, cash, fixed income, and stocks.

Why low costs and transparent pricing? Because it's the right thing to do.

Costs matter—a lot. That's why we offer some of the lowest-cost products in the industry, with straightforward, transparent pricing. In fact, we were the first in the industry to offer $0 commissions on online trades.2 Today's investors expect great value. And that's what we deliver.


Challenging the status quo and championing investors from the beginning.

For over 50 years, Schwab has been shaking up Wall Street as an industry innovator and helping more people become investors. We made a commitment long ago to offer more choices and tools to help our clients manage their financial future so that they can own their tomorrow. And we stand by that commitment today.

  • 1975

    1970: Chuck Schwab Creates a Discount Brokerage

  • 1982

    1980: Schwab Embraces 24/7 Service

  • 1987

    1980: Financial Advisor Service Launches

  • 1992

    1990: Mutual Funds: Access, Convenience, Low Cost

  • 1996

    1990: Low-Cost Online Trading

  • 2002

    2000: Quantitative Fact-Based Ratings

  • 2005

    2000: Checking Meets Investing

  • 2006

    2000: Affordable Professional Investment Advice

  • 2009

    2000: Commission-Free ETFs

  • 2011

    2010: Schwab opens 1st Independent Branch

  • 2012

    2010: A New 401(k) Option

  • 2013

    2010: Accountability As Policy

  • 2015

    2010: Automated and Simple Investing

  • 2019

    2010: $0 Commissions on Online Stock, ETF, and Options Trades

  • 2020

    2020: Combining Two Award-Winning Companies

What are current owners saying about the franchise? They’re happy to tell you.

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What are current owners saying about the franchise? They're happy to tell you.

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1. * Schwab's Satisfaction Guarantee to the client: If you are not completely satisfied for any reason, at your request Charles Schwab & Co., Inc. ("Schwab"), Charles Schwab Bank, SSB ("Schwab Bank"), or another Schwab affiliate, as applicable, will refund any eligible fee related to your concern. Refund requests must be received within 90 days of the date the fee was charged. Two kinds of "Fees" are eligible for this guarantee: (1) "Program Fees" for the Schwab Private Client ("SPC"), Schwab Managed Portfolios™ ("SMP"), Schwab Intelligent Portfolios Premium® ("SIP Premium"), and Managed Account Connection® ("Connection") investment advisory services sponsored by Schwab (together, the "Participating Services"); and (2) commissions and fees listed in the Charles Schwab Pricing Guide for Individual Investors or the Charles Schwab Bank Pricing Guide.

For more information about Program Fees, please see the disclosure brochure for the Participating Service, made available at enrollment or any time at your request. The Connection service includes only accounts managed by Charles Schwab Investment Management, Inc., an affiliate of Schwab. The guarantee does not cover Program Fees for accounts managed by investment advisors who are not affiliated with Schwab or managed by Schwab‐affiliated advisors outside of the SPC, SMP, SIP Premium, and Connection services.

The guarantee is only available to current clients. Refunds will only be applied to the account charged and will be credited within approximately four weeks of a valid request. No other charges or expenses, and no market losses will be refunded. Other restrictions may apply. Schwab reserves the right to change or terminate the guarantee at any time.

2. Standard online $0 commission does not apply to over-the-counter (OTC) equities, transaction-fee mutual funds, futures, fixed-income investments, or trades placed directly on a foreign exchange or in the Canadian market. Options trades will be subject to the standard $0.65 per-contract fee. Service charges apply for trades placed through a broker ($25) or by automated phone ($5). Exchange process, ADR, and Stock Borrow fees still apply. See the Charles Schwab Pricing Guide for Individual Investors for full fee and commission schedules.

0322-2YR5

This advertising, and the franchise sales information within it, is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or if you wish to operate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with any applicable presale registration and disclosure requirements in that state.

©2022 Charles Schwab & Co., Inc. All rights reserved. Member SIPC.

211 Main Street, San Francisco, CA 94105 (877-520-6470)
MN Franchise Registration Number: F-6699